Yatharth / Founder, Northkind
Based in Fatehabad. Working across India.
01 / A point of view
I started Northkind to help ambitious businesses build a brand they can grow with.
Move through the sky
Touch the water
02 — The reasonFatehabad 29.5152° N, 75.4554° E
Where a business starts should never limit how far its brand can go.
I started Northkind because I wanted businesses in Fatehabad, Hisar and Sirsa to have access to the quality of branding their ambitions deserve.
Being based in Fatehabad keeps me close to the businesses here — their customers, their context, and the details that matter.
My focus is to help turn that ambition into a clear identity, then carry it consistently into the places people encounter the business: a shopfront, a package, a phone screen.
See how that looks in practice
Different businesses. The same attention.
03 — The worktableFive principles · five different worlds
Choose a detail. Explore the thinking.
RecognitionAravali County
ConsistencyDalyla Coffee
ContextBlossom Bakes
ClarityThrive Wellbeing
ContinuityKashavi01 / 05
The mark sits above the reception desk and repeats on the mat below. What I look for: a clear first impression, then small details that make it feel considered. Recognition starts before anyone says a word.
Explore Aravali CountyThe cup and gift packs share an orange and navy palette, botanical illustration and a distinctive mark. What I look for: enough consistency to belong together, with enough flexibility for each object to do its own job.
Explore Dalyla CoffeeA bakery box is also something you carry, share and give. This illustration makes that social moment part of the packaging. What I look for: a visual language that fits how people actually experience the business.
Explore Blossom BakesThe product name, grain illustration and information each have a place on the pack. What I look for: a clear reading order. A customer should be able to recognise the brand and understand the product without working for it.
Explore Thrive WellbeingThe wall identity, brochure, notebook and cards share the same burgundy and gold vocabulary. What I look for: an idea that feels equally at home in a physical space and on a printed page. Every encounter should add to the same impression.
Explore Kashavi04 — The standardThe details I care about
01
A business should be understood, not merely noticed. I start with what you sell and who has to understand it, and let the visual decisions follow from there.
02
Every application should feel like the same brand. A label, a card, an invoice — the small surfaces are where identities usually come apart, so they get the same attention as the logo.
03
The identity should work on the surfaces people actually use: a sign read at a distance, a pack held in the hand, a page on a phone. Looking right on a slide is not the same as working.
05 — The invitationFatehabad · Hisar · Sirsa · India
Where you are now, where you want to go, and what your brand needs to do.
